“New Media Marketing” in the International Drinks Business

I'm at our booth at the London International Wine Fair/Distil and I am surprised at the lack of top-of-mind awareness, much less any experience with or understanding of what I’ll call new media marketing. By that I mean everything from organic SEO and PPC to the social marketing programs we’re working on with outreach to bloggers, drinks sites and social networking sites. It simply doesn’t come up in conversations either at Distil or the Wine Fair side of the show. And even when I mention it the response is something vague like, yeah…we sort of heard about that stuff.

And fuhgeddabout e-commerce!….lots of interest but no idea on how to or who to ask about it. We’ve got two very creative solutions we’re developing for those opportunities. And I’ll speak to both of them in future posts. Ta for now. Sphere: Related Content