Wednesday, April 9, 2008
MHW is a New Products Juggernaut
Even thought we work with John Beaudette on a number of products I never really appreciated the range and scope of the new products with which MHW works. From historic brands like Combier’s Triple Sec (wow, was that stuff good!?) to creative new concepts like Kai, a lychee flavored vodka from Vietnam, he’s put together a portfolio that really demonstrates that the future of new brand development is with the little guys. John, I think it’s time for you to get a bigger table in MHW’s conference room.
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